AI in Practice
Why Executives Are Switching to Claude
From Chat to Cowork. How to Level Up Without Becoming an AI Expert.
What You’ll See
Three short demos, your actual data
At the last few workshops I ran, two questions kept coming up. “I know I should switch to Claude, but why?” and “What’s the difference between chat and Cowork?” This session is the answer. Not a tutorial. A working walk-through of what a properly set up Claude does for an executive, in three short demos.
The same task in plain chat: honest and mediocre.
We start where most executives live, with chat. See what AI produces when it doesn’t know you, your work, or your voice.
The same task with proper setup.
Memory, a project, and one skill. Same prompt, very different output. This is the leap most people are missing.
A Cowork artifact: something chat can’t do.
Real files, real connectors, a persistent artifact you’d actually use. The third level, named for the first time for most attendees.
Who This Is For
Built for leaders making AI decisions
“I use AI for first drafts, but I’m always starting from scratch.”
Memory and projects fix this.
“I have a Claude or ChatGPT subscription and I don’t feel like I’m using it well.”
Setup is the gap, not skill.
“I want AI to work for me without becoming an AI person.”
This is exactly that.
No technical background required. You don’t need to code anything.
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